> For the complete documentation index, see [llms.txt](https://pb-apps.gitbook.io/ant-quiz-kit/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://pb-apps.gitbook.io/ant-quiz-kit/general/how-do-we-calculate-conversion-rate-an-revenue.md).

# How do we calculate conversion rate an revenue?

On the Analytics page, you can find conversion rate and revenue values

## How does that is calculated?

When your customers add products to your cart directly from Quiz result page and make a purchase - those products' prices will be added as Revenue.\
Revenue - is a real orders value generated by your Quiz.

{% hint style="info" %}
No magic numbers, what you see is what you get!
{% endhint %}

The conversion rate is calculated by dividing total orders created by the Quiz completions number and multiplying by 100.

For example: 50 orders created / 1000 Quiz completions \* 100 = 5%